The Visit documentary UK premiere

Hi all,

I do not use to promote events but I have been highly involved in this one and I would like to share it with you all.

If you support independent filmmakers please do not miss this screening next Thursday 4th June at The Montpelier Back Room Cinema at 7.00pm. Limited seating available- Tickets

The Visit, a documentary film by award-winning director Fany de la Chica.

Synopsis

The fields in Cambodia are full of landmines. Every day there are accidents that involve children injured whilst playing in the fields surrounding their villages. This observational documentary tells the story of one of these children, Ratita, a girl injured by a landmine who lives in the Arrupe Centre with other disabled children.

Join us next Thursday 4th June at the Backroom Cinema at The Montpelier, Peckham for an outstanding evening including the screening of the new documentary trailer.

Note: With your attendance you will be supporting and contributing to directly fund the production of the new documentary 'Time Amongst Olive Trees', to be released by the end of 2015.

Doors open 7.00pm / Film at 7.30pm / Show ends at 9.00pm

Limited seating available

Tickets:  https://billetto.co.uk/the-visit-documentary-premiere-uk

The documentary have been selected in more than 30 international festivals

AWARDS

BLACK INTERNATIONAL CINEMA BERLIN (Germany) - Best Documentary

WORLDFEST - HOUSTON INTERNATIONAL FILM & VIDEO FESTIVAL (United States)- Platinum Remi for the best short documentary

FESTIVAL INTERNACIONAL DE CINE POR LOS DERECHOS HUMANOS BOGOTÁ (FICDDHHB) (Colombia) - Best international documentary

PREMIOS ASECAN (Spain) - Nominated for the best Andalusian documentary

FESTIVAL INTERNACIONAL DE CINE INVISIBLE "FILME SOZIALAK" (Spain)- Special jury mention

MORE INFO:

Fany de la Chica - Filmmaker

The Visit documentary

Time amongst Olive Trees   website

The Psychopath Test by John Ronson

The Psychopath Test - A journey through the 'Madness' industry arrived in my life in a charity shop.

The book was there and I was thinking...where have I seen it before? I knew I saw it somewhere else or I heard about it but wasn't sure. I ended up buying it and started to read it straight away.

I´m really picky with my reading - I do love reading but it has to bring me something, provide me some food for thought.

Since I was teenager I had have curiosity about health, why things are in a certain way, how people behave and why, what can influence behaviours and how the media deals with it.

This book explores the mental health industry, their professionals and the media. It fascinated me how this discipline of medicine is so subjective even from the time the professionals started to list the symptoms of mental illnesses. Although this book explores the concept of psychopathy through a wide range of cases, it discusses how people perceive this pathology and the influence of the pharmaceutical industry on the diagnosis stage.

Wikipedia: The Psychopath Test by John Ronson (2011)

#MadeofBlack - Guinnes Africa new campaign Content Marketing

Following previous post, the Guinness Africa division launched its 'Made of Black' campaign. Having an advertising mind, I got hooked; powerful images, vibrant colours and emotional music. 

After last evening Live Squared's class about content marketing, I believe that this campaign portraits an heroe content throughout the 'Sappeurs'. They entertain and inspire with their emotional and energetic personalities.
Guinness's campaign links this energy and enthusiasm of the African youth with the originality of the beer.

One of the aims of this campaign is also to engage the African youth with personal stories that could be seen at the end of the ad. These stories relates the audience to the brand because become close to their daily life, as a black beer is not the most famous in that continent (mostly in Nigeria). Each character in the ad has their own video, explaining their own personal style, originality, what it made them special, their believes, their life's attitude, etc, trying to appeal and attract their peers.

#MadeofBlack
Adweek

Engaging variety across Cultures

Since I moved to London in 2010 and think that also before when I was at Uni I was really curious about how advertising organisations could develop communication campaigns for different ethnics.

Generally speaking, advertising aim to connect with Cultures in order to build brands. But targeting multicultural audiences are hard to reach. Brands have to be part of a global and multicultural conversation to be ahead of the game. And this is the challenge itself, being capable to understand different cultures, ethnics; their customs, lifestyles, ideas, trends including their flair, idioms and language; is essential to develop and implement accurate and powerful local and global campaigns for the brand’s clients. How do you expect to understand a culture if you are not aware of their language and customs? How other cultures could benefit of it? How enrich each other? Is it not adding brand's value if well-managed? 

Related to this question I  found an article Tapping into ethnic markets by Gideon Jinadu 

In the meantime,  :]

The Quest for a new job

Hello Everyone!

How are you doing? Here really good. My Bulgarian experience reached its end and I came back to London. Sunny London has welcomed me! So happy! :) 

A few weeks in UK and I feel a bit confused, everything has a fast pace so just trying to finish my move , settle my 'job-life-plan' and wait for my sister coming to UK. Yes!! My sister moves to London. Great news! Family around! So good! 

Together with all of these new changes, there is something really important, the hunt -my hunt- for a new job! Well I started applying for it a couple weeks ago but not too many feedback yet - hope soon! Regardless of my wait for answers and feedback I keep applying.